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Fashion is often considered a phenomenon of the Western world from the late Middle Ages onwards; but fashion-oriented behavior existed in at least some other societies and historical periods.

Fashion is a beautiful creativity that satisfies the need for something new, the last! Fashion can be a fantasy, inspiration of nature and a thought and hard work of a team or a designer alone. It is also a group pressure. But sometimes it is the result of a highly invested R & D, the innovative concept, which is sown in our minds through fashion shows and advertising.

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